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Long-Time Partnership Boosts Bachelors for Hope Charity Auction

Dougall Media Lends Support Since 2009

By Heather Vita - April 1, 2017


Dougall Media has been a proud partner and sponsor of the 5 Forks Bachelors for Hope Charity Auction since 2009, providing $270,309 in promotional support. Thanks to them, the event continues to prosper. Pictured are the 2016 MCs – Dave Steen (Music Coordinator and On-Air Personality for Afternoons on Rock 94) and Val Mitchell (On-Air Personality for 91.5 CKPR) dressed to perfection for last year’s Circus Theme.

It’s THE ladies night out that no one wants to miss. The 5 Forks Bachelors for Hope Charity Auction – an annual tradition since 1998 – has women clamouring to buy tickets, all for the chance to watch 10 of Thunder Bay’s most eligible bachelors get up on stage to be auctioned off. With each bachelor paired with a fabulous date package, the event has a long history of raising money, all of which stays here to fund breast cancer education, diagnosis, treatment and research through the Northern Cancer Fund. In fact, in its 18 year history, the event has raised $1,094,886; a remarkable amount!

So what does it take to make an event like this successful? Partnerships, for one, are vital.

Since 2009 Dougall Media has been a proud partner and sponsor of the event, doing everything in their power to guarantee the Auction is a fun night and a profitable one. Incredibly, they have donated $270,309 in promotional support for the event, including TV, radio and print advertising. Furthermore, their on-air radio personalities have kept the evening hopping for many years, lending their expertise as MCs. Most recently, Dave Steen, Music Coordinator and On-Air Personality for Afternoons on Rock 94, has MCed the event with Val Mitchell, On-Air Personality for 91.5 CKPR. He says, “It is nerve wracking at first. Getting up, yeah, the jitters are there, but once I get past all that, you just become part of the room and the excitement. It’s been a lot of fun and I’m very honoured to be part of something that is a great cause in the community.”

Danny Foresta, the Co-Host of Danny and Laura on 91.5 CKPR, previously MCed the event for 6 years running. “It’s one of the highlights, for me, in what I do,” he says. Even more, explains Danny, is the opportunity he and co-host Laura Zaina have to promote the event in the weeks leading up. “That truly is the highlight of what we do in our industry, informing the public of events where charities are able to benefit - I think is a big priority for what we do. Helping charities is very big.”

Continues Foresta, “Being in the radio industry, it’s very humbling to do what we do. With my co-host Laura Zaina, we’ve been at it, on our morning show for almost 9 years now. But being out there in the community and being a voice – you know we’ve got this wonderful thing called a microphone and that’s what we’ve got to do – we get the message out there. We always say if we can keep people informed, entertain them and let them be off to work with a smile on their face, I think we’ve done our job.”

Done their job is an understatement. Without the promotional support from Dougall Media, it is certain the Auction would not have seen the level of success it has enjoyed thanks to so many ladies coming out for the evening and bidding on bachelors. This year, organizers are hoping to inject some fresh ideas to the event and are excited to welcome guests with a glass of champagne. The biggest change though – is the move to a Friday night – one that was suggested by former guests.

“Dougall Media has been instrumental in helping us spread the word about the changes to the event this year,” says Maureen Mills, Manager, Special Events, Thunder Bay Regional Health Sciences Foundation. “And we also know we can count on the MCs to deliver; they are true professionals when it comes to getting up on stage. Anytime we ask for additional assistance, the team at Dougall Media comes up with great suggestions and are always willing to go above and beyond. They embody community support to the highest level.”

About Dougall Media

We are a locally owned company and the Dougall Family has always felt very strongly of the importance of supporting our community in any way that we can. With our Power of our Twin Stick Tv Stations (Global Thunder Bay and CKPR Thunder Bay, 4 Radio Stations ROCK 94, 91.5 CKPR, and ENERGY 103 104 (including CFNO along the North shore), a weekly community newspaper, Thunder Bay Source with full city distribution of 44,500 households each week and digital media with (2.5 million page views monthly and 392,000 Unique users monthly) we have always had a very loud voice to do just that.

For his part, Foresta knows that women going to the event are going to have a great time. “It’s such an amazing night, you’re there with your friends. You’re part of an amazing evening. It’s going to be a great night of music, dancing, parties – you’ve got the after party at 5 Forks. Go out there and enjoy it – it’s going to be a great night.”

Importantly, with all funds raised going to the Northern Cancer Fund, women can feel good about attending. “The Thunder Bay Regional Health Sciences Foundation has so many fundraisers – including the Bachelors for Hope Charity Auction, but it’s to purchase the equipment we need at the Hospital and it’s all to help out our patients, here at home,” says Foresta.

Concludes Steen, “It’s quite amazing to see the amount of events that do succeed with media coverage and support and especially these kind of events that we do, especially like the Bachelor Auction and things like that. I believe that media coverage is important, I believe that public awareness is important and I believe that community support is very invaluable as well.”

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