How one family’s campaign gift was made through monthly donations
By Heather Vita - July 5, 2017
Making a significant gift to a capital campaign can sometimes seem overwhelming, and perhaps out of reach – that is, until, you consider it from a different perspective. Many individuals and corporations are familiar with the idea of splitting up a gift into yearly pledge payments – for instance – a $25,000 gift can be made in yearly installments of $5,000 for 5 years, instead of an up-front donation.
One family, however, chose to take their gift structure even further. “When we decided to give to the Exceptional Cancer Care Campaign, we were offered a few choices, one of which was to make our gift on a monthly basis,” explained Julie Mitchell. “We thought, why not?”
For Bob and Julie, the monthly installments on their campaign pledge were a perfect way for them to manage giving to a few different areas. “When you’re making a monthly gift, the up-front cost to you is very manageable,” said Julie, “so it actually becomes easier to support a couple different initiatives at the same time.”
“Seeing the impact we’ve had over the past few years feels great,” said Bob. “When you add it all up, the monthly gifts do accumulate into a sizeable donation. I think we sort of almost forgot the gift was being made each month, but then, you see it all put together, along with the gifts of others, and you get this real sense of pride in being able to support our community.”
The Mitchells were compelled to give specifically to the Exceptional Cancer Care Campaign as they’ve had several family members affected by cancer. “It’s easy to think you should do something, but sometimes you forget about it,” mentioned Julie. “It was nice to be asked to contribute and we’re delighted to see that our Cancer Centre and the patients using it have benefitted from the many generous people who, like us, made giving a priority.”