Superior Hearing Raises $7,750 for Cardiovascular Surgery

Published Monday, August 16, 2021

Superior Hearing Raises $7,750 for Cardiovascular Surgery

by Graham Strong

Superior Hearing wrapped up its successful fundraising event, raising an incredible $7,750 from hearing aids sold in June. Thunder Bay’s only locally owned hearing clinic donated $300 for each pair of hearing aids sold and $150 for each single unit. Their generous donation will go directly towards the Thunder Bay Regional Health Sciences Foundation’s Our Hearts at Home Cardiovascular Campaign, helping bring closer-to-home cardiovascular surgery right here to Northwestern Ontario.

“We’re happy to be able to contribute to these local initiatives that support our community,” said Erin Juurakko, an audiologist and owner of Superior Hearing Centre.

“That’s part of our business model,” said Brad Hopkins, a Hearing Instrument Specialist and owner of Superior Hearing. “We like to be involved in the community.”

Actually, the clinic is usually quite active in the community. Brad founded Superior Hearing in 2011 to provide hearing health services including hearing assessments, education, hearing aid fitting, and follow-up care. He, Erin, and other members of the Superior Hearing team can often be spotted at local events such as Thunder Bay Blues Festival and health fairs.

However, COVID-19 restricted their usual event season. That was part of the reason for this latest fundraiser in June – to raise awareness about hearing loss while contributing to local healthcare and staying connected with the community.

“We’re looking forward to getting back into the community and seeing people face to face. It’s been a while since we could do that,” Erin said.

You can learn more information about Superior Hearing at their website ( You can also donate to the Our Hearts at Home Cardiovascular Campaign at:


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