Jeanne Beker to Headline 32nd Annual Tbaytel Luncheon of Hope
Published Wednesday, August 6, 2025
TV personality and fashion icon Jeanne Beker is coming to Thunder Bay for the 32nd Annual Tbaytel Luncheon of Hope.
TV personality and fashion icon Jeanne Beker is coming to Thunder Bay for the 32nd Annual Tbaytel Luncheon of Hope on October 17th, to share her breast cancer story.
“It's going to be a truly special afternoon. A chance to connect, reflect, and be inspired by a woman whose voice and style have shaped Canadian media and culture for decades says,” Hospital Foundation Events Manager, Haley Werbowetski.
Apart from her long career in Canadian broadcasting, Jeanne Beker has been the style editor at The Shopping Channel (TSC) since 2015, where she hosts the popular series Style Matters.
A pioneer in Canadian media, Jeanne is one of the country's most influential women in arts and culture. She was a founding member of MuchMusic and the iconic host of Fashion Television, which aired in 130 countries over 27 years, establishing her as Canada's face of fashion.
In addition to her current role at TSC, Jeanne has been at the creative helm of several fashion lines, has authored six bestselling books—including her recent memoir Heart on My Sleeve: Stories from a Life Well Worn—and has co-produced the fashion documentary series Kingdom of Dreams.
A breast cancer survivor, Jeanne is candid and compassionate in sharing the highs and lows of her own journey. She's passionate about normalizing the cancer conversation and helping eliminate the fear so many associate with it.
Her groundbreaking contributions have earned her countless honours, including being named to the Order of Canada, a star on Canada's Walk of Fame, and induction into the American Marketing Association's Hall of Legends.
Join us on October 17 at the Superior Inn Hotel & Conference Centre for a powerful and uplifting afternoon. Here's what guests can look forward to:
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11:30 a.m. – 1:00 p.m. – Symposium and Vendor Market
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1:00 p.m. – 3:00 p.m. – Three-course Lunch and Event Program
Guests will enjoy:
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A keynote address from Canadian icon Jeanne Beker
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An intimate fireside chat, with questions drawn from audience submissions
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A pop-up coffee shop by Crush Coffee
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Bling Blitz, sponsored by Vince Mirabelli to win a pair of diamond earrings
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A Travel Blitz for one roundtrip flight for two to any regularly scheduled and marketed WestJet destinations
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Lewk Clothing will be bringing the fashion into the ballroom
“With Jeanne Beker joining us this year, we felt it was the perfect time to make a few changes,” says Werbowetski. “We're still keeping all the fan-favourites like the vendor market and the Blitzes, but we're also bringing in some fresh energy—like the fireside chat and encouraging everyone to wear their most fashion-forward pink. We really want the event to feel more fun, more uplifting, and most of all, welcoming. At the end of the day, this is about hope, community, and showing up for one another and I think this year is going to feel really special.”
Tickets are available now, with VIP and General Admission options.
Visit healthsciencesfoundation.ca/luncheon to reserve your seat, view full ticket details and ways you can get involved.